Having opened its very first outlet in 2013, The Alley has come a remarkable way today with more than 300 outlets around the world. Renowned for its iconic beverage aesthetics and taste, The Alley continues to make waves in the international food
and beverage scene with its signature Brown Sugar Deerioca Series.

This April, The Alley will make its mark in Singapore, opening its very first flagship store at Cineleisure. The flagship store will feature the first-ever premium concept for The Alley – The Alley Luxe.

The Alley Luxe – First Premium Concept

The Alley Luxe embraces a premium lifestyle café concept that will showcase The Alley’s finest collections of beverages. The Alley Luxe will also feature an array of exquisite European baked treats such as croissants, cruffins and kouign-amann. Customers can opt for take-away, or dine-in to savour The Alley’s signature beverages and mouth-watering baked pastries while enjoying the scenic view of Orchard Road.

The Alley’s Iconic Beverage

Brown Sugar Deerioca Series
Who would have thought that The Alley’s Brown Sugar Deerioca Series will take the world by storm. Each cup of these contains only the most delicate pearls that are meticulously brewed over 4 hours with The Alley’s all natural brown sugar. The result is an irresistibly succulent and chewy creation. Complete with Japanese grade fresh milk, The Alley’s Brown Sugar Deerioca Series is a true artisanal masterpiece!

Lulu Fresh Fruit Series

The all new Lulu Series features a luxuriously designed concoction of fresh fruit and tea that will surely delight all fruit tea lovers with its refreshing and fragrant taste. Finished with a dollop of snow velvet cream, the fresh Strawberry Lulu is a true epitome of art and perfection.

Aurora Series

The famous Aurora Series stuns with its beautiful gradation of colours. This bottle of ice blended wonder boasts a wonderful infusion of fresh fruits and refined tea fragrance. The Aurora Series portrays a complex yet harmonious concoction of fruit and tea.






*Images are all taken by The Alley Singapore



Wei Kai

Wei Kai

Yong Wei Kai
Founder of SgCafeHopping
Documenting Good Food Every Moment
Promoting Singapore’s Food Scene
Loves Travelling & Café-Hopping